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A premier Italian luxury car, Maserati was established in December of 1912 in Bologna, Italy.

With their headquarters in Modena, Italy, this brand is now owned by Fiat Chrysler Automobiles (FCA) since 1993. At one point in the brand’s history, it was associated with Ferrari, which up until 2015 was also owned by FCA. Setting a record in May of 2014 thanks to adventurous new plans and product launches, Maserati sold a record of 3000 cars that month. This is significant because it points to the necessity of increasing the production of their vehicles, and also why they had to establish a cap of 75,000 vehicles to be produced globally every year. 

Their significance on the world automobile market is unprecedented, with their infamous trident logo captivating people everywhere. Their logo is actually based on the Fountain of Neptune that can be found in Piazza Maggiore in their company’s founding city of Bologna. According to history, one of the founding Maserati brothers (Mario) suggested using this as the logo, which everyone agreed was a great choice since the god Neptune represented strength and vigour, a necessary component of any sports car. 

A sports car that is an ever-evolving trophy of classic Italian automobiles, Maserati continues to captivate drivers all across the planet. Launching their first SUV and custom creating cars for people, the exclusivity of this brand is truly remarkable. This car is a symbol of status and lavishness, which is why so many believe they may never have the chance to hire a Maserati. But you can rent a Maserati in Europe just as you would any other type of car! 

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